Using Market Maker to Connect Virginia Meat Producers and Processors

Posted by on Jul 29, 2015 in Projects | No Comments

Pictured left to right: students Santerra Boyd, Animal and Poultry Sciences; Montgomery McCarthy, Agriculture and Applied Economics and Geography; faculty facilitator Dr. Gordon Groover, Agricultural and Applied Economics; Garret Chambers, Agribusiness and Agronomy; Matthew Harris, Agribusiness ;

The Situation: Selling directly to consumers has helped farmers capture more of the value chain. To do this successfully with livestock, farmers need to know where the closest and most economical slaughter facility is located. The extension publication “An Inventory of Beef Slaughter & Processing Facilities for Virginia Direct Markers of Beef” needs to be updated and expanded to include other livestock, surrounding states, and a more user friendly platform for both facility and customer.

Kohl Centre Project:
• Harvest Processing Locations for Direct Marketers: students will determine the best method for updating and expanding the information along with how to share that information with farmers.

Student led results:
Using Market Maker to Connect Virginia Meat Producers and Processors fact sheet 
• Market Maker Tutorial
•Final Poster (click here to view)

Additional activities:
• Once students discovered Market Maker as an online tool to accomplish their goal, they were able to meet with the founders of the program, Dar and Richard Knipe, and meet with Market Maker users in D.C. while attending the USDA Outlook Forum.
• The student team was selected to present their team work and student led approach to the President of Virginia Tech Dr. Timothy Sands at a College student team showcase.


Virginia Tech President Sands and Vice President and Provost McNamee shaking hands with the student team.


The students enjoyed meeting and telling the President and Provost about their solution and the Kohl Centre.