AgCache: An Innovative Marketing Tool for your Agribusiness
By E. French Price, Kathryn Baugh, Kathryn D. White and Dr. Kimberly L. Morgan
What is an AgCache?
An AgCache is a unique spin on a popular outdoor past time called GeoCaching. GeoCaching is a high tech treasure-hunting experience using GPS. Seekers will use GPS coordinates to find hidden caches. Once they have found them they post pictures and comments about their experience online.
AgCache uses the geocaching network to allow visitors to experience the real treasure: agriculture. AgCache visitors will learn the importance and history of agriculture by visiting operating agricultural businesses and farms. Not only do AgCaches educate visitors, but they also bring traffic and business to the AgCache hosts.
To view the fact sheet visit http://pubs.ext.vt.edu/AAEC/AAEC-72/AAEC-72.html